Well, this is unusual. On a quick shopping trip to Fairfield’s ShopRite, I found coupons sticking out of each loaf of bread! Not really a peelie, and not really a blinkie. Just a plain old $1/1 coupon for Sarah Lee bread sticking out of the shelf. Maybe the sales rep for the bread company put them there? I couldn’t find the manager to ask, but it sure got my attention. Of course there’s always the issue of keeping this sort of display neat! But it is kind of an attention-getter to put the actual high-value non-peelie-coupon right UNDER the product. Very catchy. Good idea, ShopRite!