Most of us don’t have bags or binders of coupons attached at our hip at all times. Many people consistently forget their coupons but have every intention of using them. The problem: they don’t see the benefits or payoff of using coupons, so they don’t put a priority on taking them to the store.
Even though I use coupons for better deals, I still go to PriceRite for a few key products that I can’t get a better deal on anywhere else.